The small town coach takes his team into the empty arena, climbs on a ladder and measures the height of the baskets to show his team that regardless of the size of the arena or talent of the opponent, it is still the same basket.Įnsuring competition in the world of electronic commerce may seem like a similarly daunting task. When the team arrives at the arena in Indianapolis where the championship will be played they are overwhelmed by its size and daunted by their opponents, who are from a much larger school and famous for their speed and unbroken success record.
#Amazon gets antitrust scrutiny on usage movie#
When thinking about the role of antitrust enforcement in such a quickly changing market, I am often reminded of a scene from the movie "Hoosiers." As you may recall it is the story of a high school basketball team from a very small town, Milan, Indiana, that wins the state basketball championship in 1954. (2) We are in the midst of a revolution in commerce, one that has enormous implications for the way business is transacted and, ultimately, the way society's resources are allocated between businesses and consumers. Employment related growth is equally impressive - over 400,000 new electronic commerce-related jobs will be added in 1999. Consumers are expected to spend over $12 billion this year, approximately a 59% increase over last year's $7.1 billion.
The electronic commerce total will more than double in 1999 from the 1998 level. All Internet revenues are projected to exceed $500 billion in 1999 with electronic commerce accounting for 35-40 percent of that total. The total size of all electronic commerce already exceeds many major industries. When, a company that first sold stock to the public less than three years ago, is capitalized by the stock market at a higher value than Borders and Barnes & Noble combined, despite their thousands of stores (not to mention profits), it is clear that something more than the normal ebb and flow of commerce is occurring. The very nature of commerce is changing before our eyes, at a speed that is unprecedented in our economic history. (1) This is certainly a vital and timely topic. Thank you for inviting me to discuss the application of the antitrust laws to electronic commerce. About the FTC Show/hide About the FTC menu items.News and Events Show/hide News and Events menu items.Advice and Guidance Show/hide Advice and Guidance menu items.Competition and Consumer Protection Guidance Documents.Enforcement Show/hide Enforcement menu items.
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